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Illustrate how a real estate business can benefit from the use of live video.
Live video real estate marketing is an invaluable way to enhance and bolster exposure four your brand and business. The applications of live video to the real estate industry are plentiful. That is why RealEstateCE.com offers a lesson on live video real estate marketing.
Periscope is a relatively new application. It is a branch off of Twitter, yet this application is more immediate than Twitter, Instagram, and even Snapchat! Furthermore, in 2015 it was declared the "App of the Year" by Apple. Learning how to utilize this application in your marketing strategies is a must!
Periscope is a user-friendly application that you should implement into your marketing strategies. It allows you immediate connection with your followers. You can alert your followers that you are streaming a live video and they can tune in instantaneously. Imagine the applications to live video real estate marketing!
For example, if you were live streaming a tour of a property you were representing, your followers are notified of your live stream. This kind of immediate connection gives you the opportunity to reach your audience in a very unique way.
Periscope also allows your audience to engage with you in an immediate way. While you are streaming your live video, your audience can interact with you.
Periscope offers you so many unique ways to reach your audience. With our real estate continuing education course about live video, we can help you master this marketing technique.
Because Twitter is the parent of Periscope, they are very closely related. With these two applications, you can reach your followers on both social media platforms. This doubles your exposure rate and your chance to engage your audience.
Our real estate continuing education lesson on live video will teach you all you need to know about seamlessly combining these two platforms. Once you master these techniques you will be able to connect with your audience on a whole new level.
Hashtags are another integral way to engage your audience and reach new communities.
Just like on Twitter, hashtags are an important part of raising awareness on Periscope. You can promote your broadcast with hashtags. This not only gets your information out there, but it also makes it easier for people to find you.
You can also promote your Periscope broadcast through Twitter both organically and through advertisements. This feature can help broaden your reach.
As always, you want to be able to measure the success of your marketing strategies on social media. Therefore, keeping track of your metrics on Periscope is essential to this marketing technique.
Without a benchmark of your live video success, you will be unsure of the efficiency of your marketing. Our real estate continuing education lesson on live video real estate marketing can help you identify which metric will best determine your marketing success. Our lesson will also teach you how to continuously monitor this success.