WY 3.0 hours Avoiding Common Mistakes - Course Syllabus
3.0 Elective Hours
In order to avoid one of the common mistakes in advertising, discrimination, some brokerages will have a policy that management must approve of all advertising before distribution from the licensee. This might include flyers, newspaper and internet ads, promotional pieces, open house announcements, business cards, and billboards. The reasoning behind this pre-approval policy might include assuring that the licensee is adhering to brokerage policies, and checking to be sure there are no violations in such areas as discrimination, Fair Housing, MLS rules etc.
Fair Housing laws prohibit licensees from making any statement indicating a limitation or preference based on race, color, national origin, religion, sex, familial status, or handicap. This prohibition against discriminatory advertising applies to single-family and owner-occupied housing otherwise exempt from the Fair Housing Act.
To avoid Fair Housing violations, provide comparable service to everyone regardless of their race, color, religion, sex, national origin, familial or handicapped status. This means having a company policy in place, which tells you exactly what is to be done for each and every person coming into your company. Having a checklist of what is done for each prospect is a wise idea also.