KY 3.0 hours The Power of Social Media Marketing - Course Syllabus


Course Syllabus:

3.0 Elective Hours

The ultimate goal of utilizing social media for business is to create your brand. Do you know what your online brand looks like? Are you taking control of it or leaving it to chance? Before you launch a social media campaign, you need to know what your goal is. Without a firm plan in mind, you’re almost certainly setting yourself up for failure. It’s important to identify not only what you want to accomplish, but also the audience you’re targeting and how you want to connect with them.

This course is NOT about the technical details of how to use social media. The material is concentrated on WHY you should use the free platforms available to locate and expand your market. We investigate the technology available to you that can be used to leverage your voice, connect, and create relationships. It’s all about the fundamental shift of how people are communicating – the way this affects how, what, and when they buy.

Course Objective

Explain the benefits of social media in marketing plans.

Identify the value of an independent business website for real estate professionals.

Employ the skills of content curation to blogs and newsletters.

Identify relevant sources of content for social curation and creatively utilize the information for SEO optimization.

Structure a plan for effective Facebook posts and advertising.

Create a powerful profile and encourage endorsements on LinkedIn.

Build circles of engagement within Google+.

Produce and share information and pictures on Pinterest.

Employ the use of video in social media with confidence.

Demonstrate skill in creating 'tweets' and creating appropriate hashtags.

Illustrate how a real estate business can benefit from the use of live video.

Recognize and explain the pros of using Instagram and Snapchat as part of your social media marketing plan.