FL 4.0 hours The Power of Social Media Marketing - Course Syllabus


Course Syllabus:

4.0 Specialty Credit Hours

Social media is a constantly changing moving target. Gaining leads and qualifying them via social media is a fine art. Be a helpful human presence on social channels. When you have improved things just a little bit for people, they will come back to you for more of the same, and that's your chance to qualify them as leads. This is content that your followers will find informative, helpful and even exciting.

Create content that inspires conversation. On social media, you cannot depend on passive followers to convert themselves. Create as many opportunities to engage people as possible; it all starts with your content. Build social content that gets your prospects talking to you. Consider what your prospects and former customers have basically responded to, such as short videos about your area, interesting insights, and helpful how to tips. This is content that your followers will find informative, helpful and even exciting. Remember images win out over plain text almost every time.

This course is designed to help you understand why using social media is a smart marketing move for the real estate professional. Upon completion of this course, you will have a better understanding of the different social media platforms and how to successfully use them.