3.0 hours The Law of the Land - Fair Housing (CORE) Course Syllabus
3.0 Core Hours
For many real estate professionals, preparing an ad for publication can be an exciting and challenging experience to produce an original and irresistible ad. On the other hand, if the ad describes the great schools, kinds of neighbors, etc it may cross the line into discrimination.
In addition to outlawing discrimination in housing, the Federal Fair Housing Act restricts the publication of any real estate advertising that indicates a limitation, preference, or intent to discriminate based on race or other protected class. Specifically, the Fair Housing policy states it is unlawful to make, print, or publish, any notice, statement, or advertisement regarding the sale or rental of a dwelling, that indicates any preference, limitation, or discrimination because of race, color, religion, sex, handicap, familial status, or national origin.
The Federal Fair Housing Act provides advertising guidelines on the use of certain wording, phrases, and symbols and many examples of the types of statements that could be construed as promoting discrimination. These guidelines pertain to all types of media such as print, television, radio, online, and the Multiple Listing Service (MLS).
This course discusses the Fair Housing Act as it pertains to advertising. There are several examples of restricted words that should be avoided and examples of advertising that does not discriminate against protected classes. Remember, it's always better to just describe the property and not the people.