4.0 hours Valuation, Marketing, and Listings Course Syllabus
4.0 Elective Hours.
The Fair Housing Act of 1968 makes it illegal to advertise or make any statement that indicates a limitation or preference based on race, color, national origin, religion, sex, familial status, or handicap. This prohibition against discriminatory advertising applies to single-family and owner-occupied housing that is otherwise exempt from the Fair Housing Act. This law is administered by the Department of Housing and Urban Development (HUD).
Remember when advertising your listing, describe the property not the people. Avoid words that describe someone’s gender, age, ethnic origin, and family status. Sometimes the best of intentions and seemingly harmless words can trigger a violation. Instead, focus on the property for your marketability. Use phrases such as quality construction, luxurious master bath, beautiful mountain views, and recent updates make this home turn-key.
Advertisements using photos or drawing must not be used to indicate exclusion and should clearly show a reasonably representation that doesn’t violate the Fair Housing Act by showing an openness to all. Remember diversity is key.
This course reviews what constitutes fair housing discrimination in advertising and how to accurately compose advertisements that demonstrate compliance.