PA 3.0 hours The Power of Social Media Marketing - Course Syllabus


Course Syllabus:

3.0 Elective Hours

Why LinkedIn? With 400 Million Members throughout the world, LinkedIn is both the largest and most advanced business network in the world. For many professionals, and this includes your clients and customers, one of the top search results is LinkedIn. LinkedIn is a social media platform that is heavily associated with your professional identity. When potential clients research you online, chances are high that they will look at your LinkedIn profile for proof of your business credentials; what type of work you do, who you are as a professional, etc.

Business is about people, but nurturing relationships take time. LinkedIn allows you to efficiently establish resilient and direct channels of communications and remain top of mind for your customers. Your profile is a key component of your experience on LinkedIn. It's your calling card when you reach out across your network, and its how potential contacts will locate you and understand your role. Not only should you have a LinkedIn profile, but you should stay active there as well.

More than one million people have published more than three million posts on LinkedIn. This course will help you understand how to integrate LinkedIn into your social media marketing campaign.