4.0 hours Planning and Growing a Real Estate Business Course Syllabus
4.0 Elective Hours.
Marketing is the process used to introduce and promote a product or service to its target market, includes advertising, promotions, public relations, and sales. It is one of the key ways businesses communicate with their customers and potential customers. Even if a business offers the best real estate services, without effective marketing its target market will have no idea what it has to offer. In other words, if a business is not in the presence of its potential customers, they will use other real estate services. Marketing has many benefits.
For a real estate business to succeed, potential clients must know what it has to offer. That is, what problems it will help them solve and goals it will help them achieve. Therefore, making the business a known entity in the community is essential. Real estate professionals should aim to make their businesses the "go to" agencies in their markets. By using various methods to market a real estate business puts it in the presence of its prospective clients, thus increasing the chances that they will at least contact the business when needed.
From print advertising to networking to social media, there are many ways to market a real estate business. This course discusses key marketing strategies for real estate professionals including advertising, lead conversion, networking, and online marketing.