6.0 hours Planning and Growing a Real Estate Business – Course Syllabus

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Course Syllabus:

6.0 Elective Hours

Marketing is the process used to introduce and promote a product or service to its target market. It is for essential launching, growing, and maintaining a business. It includes advertising, promotions, public relations, and sales. Marketing is one of the key ways businesses communicate with their customers/clients and potential customers. Even if a business offers the best real estate services, without effective marketing its target market will not have any idea of what it has to offer. In this case, potential clients will use other real estate services.

How do real estate professionals ensure that their marketing will be successful? First, they should create a well-thought-out marketing plan that describes their marketing efforts for a particular timeframe (usually a year). It includes a statement of a business's current situation, discussion of its target market and position, and a description of the marketing mix it will use to achieve marketing goals.

Marketing is one of the most important elements for creating a successful business. Although real estate professionals may have solid marketing ideas in mind, creating formal marketing plans will provide clear and measurable structures for achieving marketing goals. This course provides in-depth information about creating a marketing plan for a real estate business.

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