IA 3.0 hours The Power of Social Media Marketing - Course Syllabus
3.0 Elective Hours
Generation Y - those born during the 80s and 90s - represent the largest demographics since the Baby Boomers. They are tech-savvy and will soon emerge as the largest group of home buyers. The most important behavioral traits that every real estate agent should know about them is they conduct lots of research before they ever contact an agent. With online content, you can get in front of them where it matters most. Online content can provide answers to all those research-hungry home shoppers.
Those who are conducting this type of research are most likely in the very early stages of home selling. Remember, the goal is not always to rank high on large-volume searches. It's the quality of the search that matters. Those who search "first time home buyer programs city /state" are much farther down the process. If you can attract this online audience, then half the work is already done for you! You have tapped into a rich pool of home shoppers who are ready to take the next step towards homeownership.
Upon completion of this course, you will have a clearer picture of how to successful reach your target audience and successfully use social media to enhance your customer base.