GA 3.0 hours The Power of Social Media Marketing - Course Syllabus
3.0 Elective Hours
The firm that you hang your license with may provide a boiler-plate webpage for you. You may have already determined that it is limiting to your professional stature. It is essential that you maintain your own identity while remaining in compliance with all full disclosure rules, statutes, and regulation.
At a minimum, consider create a nameplate or personal landing page. These serve as an online business card and are a great way to provide your basic info and unite any social media accounts you have. They are very easy to set up in just a few minutes. They are free and mobile-friendly.
If you currently have your own business website, take a step back and carefully review your existing content and assets. Update your content to focus on the visitor. Fix their issues and solve their challenges.
Statistics show that over 90% of homeowners look online for information during their home search process. As a result, online content marketing has become the new frontier for real estate agents.
Upon completion of this course, you will have a clearer picture of how owning your own domain, creating your online home, and controlling content on the website will be an advantage to your social media marketing campaigns. All paths should lead to your personal, professional website.